media blog 1- Mr Halsey

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is open to innovation like email, the web and snapchat. 2) What are the negatives or dangers linked to the development of the internet? It's impossible to stop spam, abuse or the trading of images of child abuse. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? A government policy that allows users access to platforms or systems with very few cons

  SEPHORA BLACK BEAUTY IS BEAUTY CAMPAIGN CASE STUDY Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora is trying to draw attention to the racial bias which excludes positive representations of Black beauty from the mainstream narrative. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene where the little girl is getting her hair braided by her mother creates a sense of personal identity and nostalgia as many black women who the ad is mainly targeted towards have had similar experiences in their childhood. It creates a bittersweet moment with the audience  as though we cherish those moments, it also reminds us of the pain of getting your hair braided while sitting in between  your mother's legs as a child. However, it is still a positive core memory. 3) As well as YouTube, what TV channels and networks did the advert appear on? The advertisement was created by the marketing compa

 Total= 15/20  =  B www: you make some excellent points in both questions and show a real understanding of the social and cultural contexts and influence in society. Clear top level potential here! EBI: Q2 is lacking media theory: this is why putting in the hard work on the blog is so valuable in reaching the top grades. Q2 could also do with a little more reference to the text. 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 7/8 and 8/12 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  potential points in the mark scheme that you didn't include in your answer. The Carolina Herrara advertising campaign may be seen as an att

  Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry says that since the 1990's advertising has increasingly employed images in which the gender and sexual orientation of the subjects are purposefully ambiguous.There are also a growing number of distinctly homosexual images. 2) What kinds of female ster

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 27= B WWW: Section A is suberb, particularly question 3. The challenge now is hitting that level consistently through. EBI: Revise audience and industries for Blinded By The Light, organisation and paragraphing needed for the longer questions. 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The black and white colour scheme offers connotations of class, traditional and style with the limited use of red drawing attention to the brand logo. Q2 (unseen text and CSP) additional point/theory/CSP reference:  Representation of gender reinforces Judith Butler’s i

  1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 9 Estimated A Level coursework grade: C WWW: This is a mainly good quality cover that doesn’t look massively out of place alongside real versions of Essence magazine. The conventions are all there (I like the cover lines you have written) and the image is very close to being excellent. Your evaluation is short (too short!) but you do pick out the key weakness which is the green background remaining. EBI: There are two factors that are keeping you out of the top level here. Firstly, the central image. It’s so close to a great picture – but the green in the hair is an issue that would definitely require a re-shoot if it was your real coursework. Secondly, I’m not sure on the font and typography