media blog 1- Mr Halsey

 POSTCOLONIAL TERMINOLGY Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  when one nation subjugates another, conquering its population and exploiting it, often while forcing its own language and cultural values upon its people. 2) Now look at the second page. What is postcolonialism?   Postcolonialism exists to question white patriarchal views with a particular reference to how they relate to race and a study on the effects of colonialism on societies and cultures . It is concerned with both how European nations conquered and controlled "Third World" cultures and how these groups have since responded to and resisted those encroachments. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Gilroy suggests that Britain has not faced up to its colonial past and  that the national psyche had not quite  come to terms with no longer being  a global superpower, and this had  re

1) Look at page 3. Why is it a critical time for public service broadcasting?  The amount of time people are spending viewing content is increasing all the time especially on different devices such as phones and tablets or even computers. Young adults are watching non-PSB content and many behavioural changes are being seen not just within this group, but with people over the age of 45. 2)    Read page 4. How has TV viewing changed in recent years?   Between 2015 and 2016, the average daily viewing among children and 16-24 year olds fell by 10 minutes each, whereas viewing by over 64s increased by 2 minutes. Also, watching on-demand television is increasingly popular amongst younger viewers.  3)  Still on page 4, what aspects of PSB do audiences value and enjoy? The report states that overall, 78% of regular viewers of PSB channels are satisfied with the broadcasting which was higher than in 2015, with 73%. 75% of the audience agreed that the PSB News Programmes are trustworthy and that

 CULTURAL INDUSTRIES  1) What does the term 'Cultural Industries' actually refer to? Cultural industry refers to the creation, production and distribution of products of a cultural or artistic nature. These relate to film production and television. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Cultural industries are seen as adding value to society and individuals 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?  Instead, texts tend to offer ideologies which challenge capitalism or the inequalities of gender and racism in society. This happens because the cultural industry companies need to continuously compete with each other to secure audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? • Risky business  • Creativity versus commerce  • High production costs and low

  1) Introduction to media 10 questions  2) Semiotics blog task - English analysis, icon symbol  3) Language- reading an image - media codes 4) Media consumption audit  5) Reception theory- advert analysis  6) Genre  : Factsheets and genre study questions 7) Narrative: factsheet questions  8) Audience :classification   - psychographics presentation notes  9)  October assessment - learner response  10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen  12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21) Ideology:

    1) What example is provided of why visual iconographies are so important? Sometimes these iconographies are enough to act alone,  e.g. the mise en scene of deep space, usually indicates the genre of  sci-fi. Sometimes, however, the iconographies work together to  indicate the genre. Someone sitting behind a desk is not genre  specific. However, add high key lighting, a modern mise en scene  and a screen behind the character at the desk and the combination  of media language choices creates an image we associate with a  news broadcast. 2) What examples are provided of the importance of narrative in identifying genre? When you are watching a film or the TV or reading a  newspaper or magazine you will probably find it very easy to  identify genre. You will need to look in more detail and identify  what media language options have been made to enable you  to recognise the genre so easily. These choices will usually be  the ones that are shared by the majority of texts within this  genr