Influencers and celebrity culture: blog tasks
Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? amateurs – rather than professionals inside of established gate-keeping broadcasting institutions – can now become producers of global media content. The YouTube platform has democratised media creativity, with ordinary users uploading their own content: 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisation implies a dominance of Western cultural attitudes. "The West vs the rest"