introduction to advertising
Todorov – Equilibrium Propp – Familiar character types Barthes – Enigma and action codes Levi-Strauss – Binary opposition Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Through Todorov's theory of equillibrium. There is a state of disequilibrium and marmite solves the equilibrium. 2) What persuasive techniques are used by the Marmite advert? emotional appeal, slogan and repetition 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? emotional appeal as the audience would feel envious of the people with the product. 5) How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to? Through referencing other texts such as Zippy from rainbow, marmite focuse