media blog 1- Mr Halsey

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is open to innovation like email, the web and snapchat. 2) What are the negatives or dangers linked to the development of the internet? It's impossible to stop spam, abuse or the trading of images of child abuse. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? A government policy that allows users access to platforms or systems with very few cons

  SEPHORA BLACK BEAUTY IS BEAUTY CAMPAIGN CASE STUDY Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora is trying to draw attention to the racial bias which excludes positive representations of Black beauty from the mainstream narrative. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scene where the little girl is getting her hair braided by her mother creates a sense of personal identity and nostalgia as many black women who the ad is mainly targeted towards have had similar experiences in their childhood. It creates a bittersweet moment with the audience  as though we cherish those moments, it also reminds us of the pain of getting your hair braided while sitting in between  your mother's legs as a child. However, it is still a positive core memory. 3) As well as YouTube, what TV channels and networks did the advert appear on? The advertisement was created by the marketing compa