media blog 1- Mr Halsey

  1) Once you have completed your design in Photoshop, go to 'File > Save a copy' and save your finished Photoshop magazine cover as a  JPEG image . Then, upload it to your blogpost.  2) Upload  two  genuine covers of the magazine you have chosen and put them next to your front cover. This is a brilliant way to check how professional your work looks alongside the real thing. 3)  Write a short evaluation  of your work: have you succeeded in your brief to create a new, original edition of an existing magazine? Does your  cover stand up alongside the genuine covers of your chosen magazine? How  professional  is your work alongside those genuine examples? I think i have succeeded in creating a similar magazine cover  however, it could've  been more accurate if i used a real background instead of a green screen as i had trouble getting rid of the green in his hair. 4) Finally, what would you do differently if you completed this assignment again? I would have a real background

  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Planning 1) On a Word or Google document, plan your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. 2) Briefly plan the  image  you w

 Advertising & Marketing: End of unit index 1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)   Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5)   Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Gender, identity and advertising: blog tasks David Gauntlett: academic reading   1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides some of the tools which can be used in this work. Like many toolkits, however, it contains some good utensils and some useless ones; some that might give beauty to the project, and some that might spoil it. (People find different uses for different materials, too, so one person's 'bad' tool might be a gift to another.) 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett suggests that people born in the first half of the twentieth century are less tole

Wednesday, March 22, 2023 Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960's relied heavily on creative instincts rather than market research. It also attempted to win over consumers with humour, candour and irony. Print ads also took on a realistic look,  relying more on photography than illustration. Much like the score ad as it was clearly taken in a studio  2) What representations of women were found in post-war British advertising campaigns?   and now surplus to requirement in the workplace, the advertising  industry stepped in to provide a new ‘propaganda’ campaign – one  designed to make women feel useful in the domestic arena. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. First, the man is positioned at th