Advertising & Marketing: End of unit index

 Advertising & Marketing: End of unit index

Comments

Post a Comment

Popular posts from this blog

Advertising: David Gauntlett and masculinity

Gender, identity and advertising: blog tasks David Gauntlett: academic reading   1) What examples does Gauntlett provide of the "decline of tradition"? The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides some of the tools which can be used in this work. Like many toolkits, however, it contains some good utensils and some useless ones; some that might give beauty to the project, and some that might spoil it. (People find different uses for different materials, too, so one person's 'bad' tool might be a gift to another.) 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett suggests that people born in the first half of the twentieth century are less tole
Read more

Influencers and celebrity culture: blog tasks

  Influencers and celebrity culture: blog tasks 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? amateurs – rather than  professionals inside of established  gate-keeping broadcasting institutions – can now become producers of global  media content. The YouTube platform  has democratised media creativity,  with ordinary users uploading their  own content: 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube influencers encourage  the spread of US cultural references,  language and attitudes. This form of  globalisation implies a dominance of  Western cultural attitudes. "The West vs the rest"
Read more

Industries: Public Service Broadcasting

1) Look at page 3. Why is it a critical time for public service broadcasting?  The amount of time people are spending viewing content is increasing all the time especially on different devices such as phones and tablets or even computers. Young adults are watching non-PSB content and many behavioural changes are being seen not just within this group, but with people over the age of 45. 2)    Read page 4. How has TV viewing changed in recent years?   Between 2015 and 2016, the average daily viewing among children and 16-24 year olds fell by 10 minutes each, whereas viewing by over 64s increased by 2 minutes. Also, watching on-demand television is increasingly popular amongst younger viewers.  3)  Still on page 4, what aspects of PSB do audiences value and enjoy? The report states that overall, 78% of regular viewers of PSB channels are satisfied with the broadcasting which was higher than in 2015, with 73%. 75% of the audience agreed that the PSB News Programmes are trustworthy and that
Read more