Y12 exam - Media Paper 1: Learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

27= B

WWW: Section A is suberb, particularly question 3. The challenge now is hitting that level consistently through.

EBI: Revise audience and industries for Blinded By The Light, organisation and paragraphing needed for the longer questions.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 

The black and white colour scheme offers connotations of class, traditional and style with the limited use of red drawing attention to the brand logo.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

Representation of gender reinforces Judith Butler’s idea of gender as performance-  dominant/submissive gender roles clearly reinforced in construction of advert.

Q3 (music video) additional point/theory/CSP reference: 
 full marks 

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: Greater control of the production process

Definition and benefits of diversification: Diversification is when a media company branches out into a different area of the media industries.
For example, many media companies have had to diversify to internet-driven distribution (e.g.
streaming) as a result of new and digital media.
For example, in the film and TV industries major companies such as Disney have diversified into
streaming to remain market leaders (Disney+) and prevent newer companies such as Netflix
overtaking their market share.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

New technology has reduced the costs of film production, distribution and marketing due to
the rise in digital editing, YouTube and social media.

Social media was a significant aspect of marketing with strong presence on YouTube,
Twitter, Facebook and Instagram.

However, technology arguably has saved the film (and New Line Cinema who paid $15m for
the rights to distribute) with deals to make Blinded By The Light available first on Amazon
Prime and then on Netflix. This means the film will continue to generate income despite the
initial disappointing box office figures.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

Blinded By The light 

focus on my organisation for the longer questions

Terminology

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