reading an image

 READING AN IMAGE


In this image, Reebok uses typographic codes to emphasise "I am what I am". perhaps this means that 50 cent is reclaiming his identity and his past. This could also be considered as an enigma code. The symbolic code used for the O's could be emblematic of bullet holes which could be a reference to 50 cents past.

However, the anchorage text suggests that 50 cent is empowering the youth as he is speaking about the limited choices he had growing up and to seize the moment because "tomorrow is not promised". Perhaps the finger prints suggests that his choices were to either end up in the system or 'make it out' as a rapper. Reebok may have been targeting teenagers/ young adults. I can infer this from the sideways cap and the black and white print.




In this image, LPDA deliberately uses symbolic code to emphasise the abuse and torment circus animals go through. The clown paint shows the lion to be the source of entertainment. The cage also represents how the animals are being held captive in small, unhealthy environments. The typography used by LPDA is the same as the fonts used for circuses. Perhaps they are ridiculing the industry. LPDA has aimed this advertising to everyone to raise awareness for such causes.

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