Psychographics: pair presentations

 PSYCHOGRAPHICS:


Who you are working with:

Bradley 

The psycho graphic group you are researching:
Reformers

Introduce your example couple that represents your group:
1) Make up their names:
George and Samantha 


2) Where do they work/study?
George- journalist
Samantha- author

3) What do they do in their spare time?
George likes to play tennis
Samantha likes to read and go out.


Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
New York Times
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
BBC news, Our planet 

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
They own macbooks. They visit twitter and Arctic News.




 Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I think I am a mix of reformer and explorer because i select brands for intrinsic qualities and can be quite socially aware as i think can consider the perspective of other individuals. However, i'm also adventurous and the first to try new brands.

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