January Assessment Learner Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

www: You start so well: the question 1 unseen analysis is superb and you pick out key details so well. Now you need to match this across the paper.

Ebi: PSB is a weakness: revise this area

For question 4, you offer some interesting examples and look at both sides of the question but don't seem to know the theories well enough to offer a detailed critical analysis. Lots of potential here though.

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Question 1- low key lighting indicates masculinity and vulnerability.

Question 2-  Diversification- companies can embrace new technology and find new revenue streams.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

3

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

diversification

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

Yes i did follow the question guidance but i could have offered more points.

TV remains at the heart of the country and the collective experience of television is vital to maintain in British society.

Unique funding model for BBC and Channel 4 means channels don’t need to chase

audiences/high ratings and PSB remit means subjects are covered and people are represented that otherwise may be ignored by commercial broadcasters.

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

Bandura’s social learning theory suggests people copy behaviour seen on screen. This indicates that if people are exposed to violent behaviour, they are more likely to emulate this in real life. However,

the experiment was with children and has been discredited by some studies since. This raises

questions about regulation and whether young people should be protected from certain

media content. I  believe it is not the internet's fault, rather, parents should be more aware of their child's media use. In digital age, also raises question if such regulation is even possible when

content can be downloaded and parents are not always aware what their child is consuming.